We can help you with...
There’s a lot to consider when you try to plan your marketing strategy. From the high level questions around company identity and competitive advantage, to planning and spending your budget, most companies need help.
We can help you develop or revitalize your brand to position your company competitively. We can help you plan where you spend your marketing budget to achieve your marketing goals. We can help you make sense of the pros and cons of each approach so that you are comfortable with your marketing choices.
Let us help you define an impactful, integrated marketing plan geared towards achieving results.
Every marketing activity you embark upon requires content. Whether it’s emails, website, brochures, white papers, social media, newsletters, presentations or advertising – every piece needs content. Written, graphical, photographic or video content is needed for everything.
We find that clients typically lack the specific skillsets to create high quality, impactful, innovative content on a regular basis. So we help them do that.
And through our experience we can help you re-purpose content to use on different channels and continue to push your messages to prospects and customers. We can also help you develop a communications strategy and plan, so your content is always delivered on point and on time.
Effective digital marketing is so important for a number of reasons. Depending upon the study you read, as many as 85% of buyers do their own online research before contacting a company. That means that you must have relevant, up-to-date and compelling content on your digital channels.
And that doesn’t stop at your website. More and more people are using social media channels as the first port of call in their search for appropriate solutions. Are you engaging with your prospects and customers on social media? Can your prospects get the information they need on your website to convert them to a lead?
Then, of course there is SEO. Only good quality, relevant digital marketing can make you more visible on search engines. We can help with your website content and optimization, with your PPC campaigns, with your email marketing and with your social media channels.
Have you noticed how some of your competitors seem to be covered regularly in every trade publication? Some even get mentions in the wider media. But they’re no more special or newsworthy than your company.
There is a way of attaining media coverage – giving your company credibility, and driving leads. We can help you compile media lists, identify newsworthy stories within your organization, write those stories and pitch them to the media.
This PR approach is a great way of raising your profile, and we have a long track record in achieving media coverage for our clients.
Kick start your marketing efforts now!
Contact us now to find out how we can best help you.